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Software & TechnologyModern / Digital Business

Transparency and trust: Why Clay chose Fin

Clay, a go-to-market development platform, scaled its customer support significantly by implementing Intercom's AI agent, Fin. Fin now manages approximately 7,000 support tickets per month across multiple channels, getting involved in 90% of conversations and resolving up to 50% of them, which has reduced customer wait times and team stress.

Clay North America
Clay
Up to 50%
Fin resolution rate

The Business

Clay, a go-to-market development platform, scaled its customer support significantly by implementing Intercom's AI agent, Fin. Fin now manages approximately 7,000 support tickets per month across multiple channels, getting involved in 90% of conversations and resolving up to 50% of them, which has reduced customer wait times and team stress.

Before AI

Clay's customer service was primarily based in a 20,000-member Slack community, with manual processes leading to long customer wait times (4-6 hours) and high stress for a three-person support team each handling over 200 tickets per week. They lacked automation to prioritize tickets and manage growing volume across multiple channels.

What Changed

Clay implemented Fin, an AI agent from Intercom, to automate and scale customer support. Fin now handles 90% of support conversations, resolving up to 50% of them, and manages approximately 7,000 tickets per month across in-app chat, Slack, and email channels. This freed up the human support team to focus on complex queries and foster community relationships.

The Result

Fin is involved in 90% of support conversations, resolving up to 50% of them, and manages approximately 7,000 support tickets per month. Customer wait times for answers were significantly reduced from 4-6 hours. The support team's stress levels were reduced, and they avoided needing to double their headcount to manage growth.

Why this matters

AI agents can significantly scale customer support operations without proportional headcount increases

For growing businesses, managing escalating customer support volumes without sacrificing quality or increasing headcount exponentially is a major challenge. AI agents offer a scalable solution, handling routine queries and freeing human agents for complex, high-value interactions. This approach not only improves efficiency and reduces operational costs but also enhances customer satisfaction through faster response times and more focused human support when truly needed. It allows companies to maintain a personal touch even as their customer base expands.

Technology Used

Fin
by Intercom

Used for:

Automated customer supportManaged support ticketsProvided answers on multiple channels (chat, Slack, email)Prioritized complex queries for human agentsManaged refunds via integration with internal systems

Source

Intercom
Vendor customer story
Transparency and trust: Why Clay chose Fin
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Results are reported by the identified source/company and have not necessarily been independently verified by AI YAI YAI.

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