Singapore's biggest grocer cut ad creation from days to minutes
FairPrice Group deployed AI agents across marketing, storefront and staff tools in its 'Store of Tomorrow' programme.
The Business
FairPrice Group deployed AI agents across marketing, storefront and staff tools in its 'Store of Tomorrow' programme.
FairPrice Group · Asia · 10,000+ employees.
Before AI
Marketing creative was produced manually and slowly, and store staff had limited self-serve access to performance data.
What Changed
Using Google Cloud (Imagen, Veo, Gemini, ADK), a creative agent generates campaign assets, in-cart assistants personalise recommendations, and a 'Grocer Genie' portal lets staff query metrics in natural language.
The Result
Reported up to 10x faster ad creation at up to 100x lower cost, and up to an 18% click-through rate on personalised in-cart recommendations.
Why this matters
Marketing production is being compressed everywhere.
Generating brand-safe creative on demand applies to any retailer, agency or consumer brand that produces a lot of promotional content.
The constraint stops being production capacity and becomes the quality of the idea.
Technology Used
Used for:
Source
Results are reported by the identified source/company and have not necessarily been independently verified by AI YAI YAI.
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