Luka Dončić's AI version powered by ElevenLabs voice technology
Luka Dončić's production company, 77x World, partnered with ElevenLabs to create an AI-powered voice clone, Luk.AI. This AI voice accurately reproduces Luka's speaking style and can speak multiple languages, enabling the creation of new media and fan engagement experiences globally, exemplified by a campaign with Nike's Jordan brand.
The Business
Luka Dončić's production company, 77x World, partnered with ElevenLabs to create an AI-powered voice clone, Luk.AI. This AI voice accurately reproduces Luka's speaking style and can speak multiple languages, enabling the creation of new media and fan engagement experiences globally, exemplified by a campaign with Nike's Jordan brand.
77x World production company · Luka Dončić's personal production company.
Before AI
Luka Dončić found it physically draining and a large undertaking to maintain close relationships with fans and brands while performing at the top of the NBA, limiting his ability to create extensive personalized content.
What Changed
77x World partnered with ElevenLabs to create Luk.AI, an AI-powered voice clone of Luka Dončić. This AI voice accurately reproduces his speaking style, pacing, accent, and delivery, and can natively speak any language ElevenLabs supports.
The Result
Luk.AI allows 77x World to generate diverse media and entertainment content, scale fan engagement globally by overcoming language barriers, and unlock new brand partnership opportunities without requiring Luka's direct, personal involvement for every piece of content.
Why this matters
AI-Powered Celebrity Engagement Scales Personal Brands Globally
Athletes, celebrities, and public figures often struggle to maintain deep personal connections with a vast global fanbase due to time and language barriers. AI voice cloning offers a scalable solution, allowing them to create authentic, multilingual content without personal effort. This broadens reach and strengthens brand relationships. This innovation democratizes personalized engagement, making it accessible even for smaller brands or influencers who might leverage similar, more affordable AI tools. It opens new revenue streams through localized content and brand partnerships, transforming how personal brands are managed and monetized in the digital age.
Technology Used
Used for:
Source
Results are reported by the identified source/company and have not necessarily been independently verified by AI YAI YAI.
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